Trying to grow your small business can be difficult, especially when it’s on a social media platform. Everyone is using social media these days, and businesses aren’t exceptions – so you’re going to have a lot of competition.
There’s a trick to improving your social media presence for your business, but it takes practice and dedication. Typically, larger businesses will have social media managers to handle things because it can be quite a demanding process.
How to Improve Your Social Media Presence in Five Ways?
Be more consistent
Smaller business owners typically have trouble finding the time to take care of all of their responsibilities, and putting social media first sometimes might be challenging. However, it’s important to recognize that social media is an incredibly valuable tool for businesses, and you need to be sure that you’re making consistent posts for your audience. It’s not just about growing your audience but maintaining it.
One of the bigger challenges with being consistent on social media is creating fresh content that’s enjoyable for your audience, but there are several ways you can find success in that.
For example, there are AI tools that can help you to come up with content posting ideas, which can be very handy if you’re struggling with seeing numbers and coming out with something engaging.
Set your goals
If you’re going to try social media marketing, then you need a way to gauge your success. Having clear goals set before you start can help you to easier track milestones to see when you’re doing something right, and when you’re not doing good enough. If your targets aren’t being met, then you know that you need to make a change.
Of course, blindly setting your goals isn’t going to get you anywhere. Base your goals on other businesses and see how well you can see the same results. If you’re not realistic, then you’re never going to reach your goals.
Understand platform nuances
While a lot of different social media platforms might share a similar user base, it’s important to know that there are nuances between these platforms. The type of content that you post on Instagram, isn’t going to be the same that you would post on Facebook. Users have different expectations when they use these platforms, and it’s up to you to make sure you’re going along with these expectations.
Consider using different formats for different platforms if you’re going to make the most use of each one. There’s nothing wrong with recycling content to use on another platform, but you could try to make a gif from video – something that gives it a more digestible summary, that can be used as a promotion for users to visit the original.
If you’re going into social media marketing with a goal, knowing the difference between these platforms is key. You might not have time to manage an account on each one, so you’ll want to pick the right one to focus on – keep in mind what kind of content you plan to put out, as well as where you might best find your target audience.
Personify your business
Social media is the place where you can build better connections between your business and your audience, and many businesses take this opportunity to personify their brand. Having your social media manager use their personality to represent your business can do a lot for your online presence, and it helps your brand to be more memorable and unique.
Your audience wants something more human, and you can give them exactly that. You’re not writing letters to other businesses or partners, you’re speaking with your audience – customers of different ages, remember to be human with the content that you put out.
Social media has different rules than your workplace, and you should treat it as such. It’s okay to talk to your customers as if you’re having a one-on-one conversation with them, and it’s okay to be informal – it helps your customers to see something more relatable in your brand, and that’s the kind of communication that’s going to grow your presence.
As mentioned before, you must be consistent with your posts, and one of the ways you can make that easier on yourself is through automation. You’re not expected to be checking your social media platforms constantly, especially when you’ve got your hands full of other things – so you should consider automating some of your content output.
Schedule posts long in advance, so you don’t have to be present when they’re posted.
In conclusion, harnessing the power of social media is no longer optional, it’s a necessity. The “ways you can improve your social media presence” that we’ve discussed are just the tip of the iceberg. There are countless strategies and techniques out there, but these five methods provide a solid foundation.
So, are you ready to improve your social media presence?
Remember, social media is about building relationships and engaging with your audience. So, keep experimenting, keep learning, and keep engaging. Your online presence is a dynamic entity that can always be improved and refined. Start with these five ways, and you’ll be on the path to a stronger, more effective social media presence.