Table of Contents
- Your Photos Come to Life: The Wonder of Image-to-Video with Gen AI in Google Vids
- Meet Your New On-Camera Spokesperson (Spoiler: It’s an AI Avatar)
- Polish Your Performance with Automatic Transcript Trim
- Learn the Art of Video Storytelling with “Vids on Vids”
- Real Stories, Real Impact: How Customers Are Telling Stories with Gen AI in Google Vids
- Your Creative Journey with Gen AI in Google Vids Starts Now
- Frequently Asked Questions
- With Google Vids powered by Veo 3, your static photos become dynamic eight-second videos complete with sound. Simply upload any product shot or company photo, add a text prompt, and watch as AI breathes life into your images—no film crew required. It’s like having a magical animation studio at your fingertips.
- AI avatars in Google Vids deliver your message with confidence and polish. Just write your script, choose your digital presenter, and create professional training videos, demos, or announcements without ever stepping in front of a lens. Plus, automatic transcript trim removes those pesky “ums” and awkward pauses from your recordings with a single click.
- Organizations like Mercer International are saving 75% on video production costs, while Fullstory creates high-quality content in hours instead of weeks. With over 1 million monthly active users and a free basic editor now available to everyone, gen AI in Google Vids is democratizing video creation—making professional content accessible whether you’re a solo creator or a Fortune 500 company.
Remember when creating professional videos meant expensive equipment, complex software, and hours of editing? Those days are fading into a sepia-toned memory. AI continues to transform the landscape of work, fundamentally shifting how teams create, collaborate, and communicate. Our AI-powered video app — Google Vids — has made video creation accessible to teams of all sizes and skill levels, enabling them to produce compelling videos efficiently and at scale.
Today, we’re celebrating a creative milestone: gen AI in Google Vids has crossed over 1 million monthly active users, highlighting the appetite for intuitive, AI-driven creative tools that make video creation as easy as writing an email.
We’re bringing new features in Vids to general availability, expanding how you can create polished video content. And if you’re looking to get started using Vids, we’re introducing a new “Vids on Vids” instructional series, to demonstrate all the features this powerful app offers.
Your Photos Come to Life: The Wonder of Image-to-Video with Gen AI in Google Vids
The introduction of video generation with sound in Veo 3 has ushered in an explosion of creativity. In a matter of minutes, teams can generate AI video clips that personalize client presentations or bring their industry or business to life.
Picture this: You have a beautiful product shot or memorable company photography sitting in your folder. Now, with gen AI in Google Vids powered by Veo, you can breathe life into those still images with just a simple text prompt. Watch as your static photos transform into dynamic eight-second video clips with sound—it’s like giving your memories a heartbeat.
This isn’t just technology; it’s storytelling reimagined. Upload your product shot or company stock photography, and use a text prompt to create animated video clips with native audio that are perfectly aligned with your brand.
Meet Your New On-Camera Spokesperson (Spoiler: It’s an AI Avatar)
Quickly creating custom videos to help tell your story has never been easier, but the overhead of recording yourself, or coordinating with a spokesperson, continues to be a barrier for many people and teams. At I/O, we announced AI avatars to help teams streamline their video content and clearly present information.
Starting today, teams can simply write a script and select an avatar to deliver their message in Vids. It’s ideal for trainings, demos, onboarding, and more. Stage fright? Camera shy? No problem. These AI avatars in gen AI in Google Vids deliver your message with confidence and charm—perfect for those Monday morning announcements that need a little extra sparkle.
Polish Your Performance with Automatic Transcript Trim
For those times when you’re recording yourself, Vids can help you look and sound your best with fewer takes. We all have those “um” moments and awkward pauses that make us cringe during playback. You can now access automatic transcript trim in gen AI in Google Vids, removing filler words and awkward pauses with just a few clicks, eliminating tedious editing. It’s like having a professional editor who knows exactly what to cut while preserving your authentic voice.
We’re also pre-announcing noise cancellation, as well as backgrounds, filters, and appearance options, just like you see in Google Meet. Plus, we’re excited to pre-announce the addition of new sizing formats to Google Vids. Soon, teams will be able to create Vids in portrait, landscape, and square formats—because your story deserves the perfect frame.
Learn the Art of Video Storytelling with “Vids on Vids”
More users than ever now have access to Google Vids, whether they’re a Business or Enterprise Starter customer, a Google AI Pro or Ultra subscriber, or a Workspace for Education customer. And now, the basic Vids editor, without Gemini, is available to all consumers at no cost, including new templates for things like tips and tricks, tutorials, event invites, or even a teaser for your latest podcast launch.
Because every great tool deserves a great teacher, we’re launching the “Vids on Vids” instructional series—think of it as your personal video creation mentor. This series delivers best practices while showcasing all the great features gen AI in Google Vids has to offer, like AI avatars and voiceovers, animations, stock media, and more.
Our series covers a typical video workflow, so you’ll learn things like: how to use Vids recording studio, how to plan your video story using AI, and how to utilize animations and transitions to keep viewers engaged. We’ll continue to add new episodes as new features are released, so be sure to save the playlist. You’ll see how easy it is to create professional-looking engaging video, right in Google Workspace—no special skills required.
Real Stories, Real Impact: How Customers Are Telling Stories with Gen AI in Google Vids
Teams across organizations like Fullstory, Mercer International, Natura, and Trimble have already embraced Google Vids, with remarkable results.
Mercer International, a global manufacturing organization, is using gen AI in Google Vids for critical employee safety training. “Google Vids has given us the ability to create safety content, developed and curated by our organization rather than having to go to market to hire very expensive resources to produce that for us,” shared Alistair Skey, CIO. They estimate a cost savings of 75% on creating these necessary videos since adopting Vids.
Fullstory transformed what once took weeks into hours. Forest Donovan, Senior Director of Strategic Alliances at Fullstory, a behavioral data platform organization, said, “The amount of [high gloss] content we can create in a matter of hours versus what would normally take weeks has been astounding.”
Your Creative Journey with Gen AI in Google Vids Starts Now
The beauty of Google Vids isn’t just in its powerful features—it’s in how it democratizes creativity. Whether you’re a solo creator with big dreams or part of a team looking to tell your story differently, these tools transform “I wish I could” into “Look what I made.”
See how Google Vids in Workspace can help you start creating compelling video content today at vids.new. If you’re not yet a Workspace subscriber, get started with a no-cost trial, or explore our business plans. And if you want to add Vids AI-powered features to your personal account, consider signing up for a Google AI Pro or Ultra plan.
Frequently Asked Questions
Do I need any video editing experience to Google Vids?
Absolutely not! That’s the beautiful part. If you can write an email or create a presentation, you can make videos with Google Vids. The “Vids on Vids” instructional series walks you through everything step-by-step, from using the recording studio to planning your video story with AI. No film school degree required—just your creativity and a story to tell.
How much does Google Vids cost, and what's included in the free version?
The basic Vids editor is now available to all consumers at no cost! This includes templates for tips and tricks, tutorials, event invites, and podcast teasers. For the AI-powered features (like image-to-video transformation and AI avatars), you’ll need either a Google Workspace subscription (Business or Enterprise Starter), a Google AI Pro or Ultra plan, or a Workspace for Education account.
What types of videos can I create with Google Vids?
Teams are usingGoogle Vids for employee training videos, product demos, client presentations, event promotions, onboarding materials, safety instructions, social media content, and internal announcements.
Is my content and data safe when using gen AI in Google Vids?
Yes! Google Vids is part of Google Workspace, which means it benefits from Google’s enterprise-grade security and privacy standards. Your content remains yours, and for business users, it’s protected by the same security measures that protect all Google Workspace data.
