Google Next ’25 brings groundbreaking AI innovations that are transforming businesses worldwide. With over 3,000 product advancements across Google Cloud and Workspace in 2024, companies are harnessing the power of email marketing and other digital tools to connect with customers in revolutionary ways.
The Accelerating Momentum of Google AI
The true measure of Google Next ’25’s success lies in the transformative impact on customers. With more than 500 customer stories from brands like Government of Singapore, Honeywell, Intuit, L’Oreal Groupe, Mattel, McDonald’s, and many others, it’s clear that Google’s AI solutions are driving tangible business results.
Organizations are choosing Google Cloud for three fundamental reasons:
- AI-Optimized Platform: Google Cloud offers an AI-optimized platform with leading price, performance, and precision. This includes advanced infrastructure and databases, world-class models, a robust developer platform in Vertex AI, and the most comprehensive portfolio of purpose-built agents.
- Open & Multi-Cloud Capabilities: Organizations can adopt AI agents while connecting them with existing IT landscapes including databases, document stores, and applications, as well as interoperate with agents from other providers.
- Interoperability: Google Cloud provides an enterprise-ready AI platform built for interoperability, enabling deep AI adoption while addressing evolving sovereignty, security, privacy, and regulatory requirements.
AI Hypercomputer: Unleashing Unprecedented Computational Power
The AI Hypercomputer is a revolutionary supercomputing system designed to simplify AI deployment, dramatically improve performance, and optimize costs. Companies looking to how to create a custom website with AI capabilities can leverage this infrastructure trusted by leading AI unicorns like Anthropic, Anyscale, Arize, and Contextual AI.
Key innovations announced at Google Next ’25 include:
- Ironwood TPUs: Google’s seventh-generation TPU represents their largest and most powerful TPU to date, with a more than 10x improvement from the previous high-performance TPU.
- Cluster Director: Enables deployment and management of vast numbers of accelerators as a single, unified unit of compute, maximizing performance, efficiency, and resilience.
- Enhanced GPU Portfolio: Significantly expanded with A4 and A4X VMs powered by NVIDIA’s groundbreaking B200 and GB200 Blackwell GPUs.
- Storage Innovations: Including Hyperdisk Exapools, Anywhere Cache, and Rapid Storage to minimize bottlenecks in both training and inference.
Google’s Leading Models: Bringing the Best of Google DeepMind to Cloud Customers
Building upon the groundbreaking research of Google DeepMind, Google is delivering rapid innovation across a diverse spectrum of first-party models to meet unique customer needs. Organizations learning how to optimize content strategy are benefiting from these advances in content creation.
Gemini 2.5 models are thinking models capable of reasoning through their thoughts before responding, resulting in enhanced performance and improved accuracy. Gemini 2.5 Pro was recently brought to Vertex AI in public preview, optimized for precision and ideal for writing and debugging intricate code or extracting critical information in medical documents.
The newly announced Gemini 2.5 Flash is optimized specifically for low latency and cost efficiency, making it ideal for everyday use cases like providing fast responses during high-volume customer interactions.
Beyond Gemini, Google offers an incredible suite of generative media models that are driving new levels of efficiency, creativity, and customer engagement:
- Imagen 3: The highest quality text-to-image model, now with improved image generation and inpainting capabilities.
- Chirp 3: A groundbreaking audio generation model that includes a revolutionary way to create custom voices with just 10 seconds of audio input.
- Lyria: The industry’s first enterprise-ready, text-to-music model, transforming simple text prompts into 30-second music clips.
- Veo 2: An industry-leading video generation model with new features for creating and editing videos, transforming it into a comprehensive video creation and editing platform.
Vertex AI: The Comprehensive Platform for AI Innovation
Vertex AI is Google’s comprehensive platform for building and managing AI applications and agents, as well as model training and deployment. Organizations measuring thought leadership impact can leverage this platform that has seen over 40x growth in Gemini use, now with billions of API calls per month.
Vertex AI Model Garden now has more than 200 models including Google’s models, third-party models from companies like Anthropic, AI21, and Mistral, and open models like Gemma and Llama.
Vertex AI usage has experienced explosive growth, increasing 20x last year, resulting in thousands of AI applications built by customers like Deutsche Bank, Intuit, Honeywell, Nokia, Seattle Children’s Hospital, and more.
New advancements in Vertex AI announced at Google Next ’25 include:
- Vertex AI Dashboards: Helps monitor usage, throughput, latency, and troubleshoot errors.
- Training and Tuning capabilities: Manage custom training and tuning with your own data on top of foundational models.
- Vertex AI Model Optimizer: Automatically directs queries to the most performant model and tools based on quality, speed, and cost preferences.
- Live API: Enables truly conversational interactions with streaming audio and video directly into Gemini.
Expanding Vertex to Enable a Multi-Agent Ecosystem
Google believes Vertex is the most open developer AI platform in the cloud and the only one delivering multi-agent solutions. The power of email marketing can be enhanced when combined with these intelligent systems that exhibit reasoning, planning, and memory capabilities.
New capabilities introduced at Google Next ’25 to enable a multi-agent ecosystem include:
- Agent Development Kit (ADK): An open-source framework that simplifies the process of building sophisticated multi-agent systems while maintaining precise control over agent behavior.
- Agent2Agent (A2A) protocol: The first hyperscaler-created open protocol to help enterprises support multi-agent ecosystems.
- Agent Garden: A collection of ready-to-use samples and tools directly accessible in ADK.
- Interoperability: Seamlessly manage agents built on multiple agent frameworks, including LangGraph and Crew AI.
Google Agentspace: Empowering Every Employee with AI
Google Agentspace brings together Google-quality enterprise search, conversational AI, Gemini, and third-party agents to empower employees to find and synthesize information from within their organization. Companies looking to how to create a custom website with robust AI capabilities are turning to these tools.
Today, employees can use Agentspace to access expert Google-built AI agents like NotebookLM, which is already used by over 100,000 businesses for uploading multiple source materials and summarizing content.
New enhancements to Agentspace announced at Google Next ’25 include:
- Chrome Enterprise integration: Allowing employees to search and access all enterprise resources directly from the search box in Chrome.
- Agent Gallery: Provides employees a single view of available agents across the enterprise.
- Agent Designer: A no-code interface for creating custom agents that automate everyday work tasks.
- Idea Generation agent: Uses a tournament-style framework to effectively rank ideas based on employee-defined criteria.
- Deep Research agent: Explores complex topics and provides findings in a comprehensive report.
Google Workspace: AI-Powered Productivity
Gemini is powering best-in-class AI capabilities through Google Workspace, which includes popular apps like Gmail, Docs, Drive, and Meet. Organizations are leveraging these tools to improve employee collaboration and productivity.
New Workspace innovations announced at Google Next ’25 include:
- Help me Analyze: Transforms Google Sheets into a personal business analyst, intelligently identifying insights from data without explicit prompting.
- Docs Audio Overview: Creates high-quality, human-like audio read-outs or podcast-style summaries of documents.
- Google Workspace Flows: Helps automate daily work and repetitive tasks like managing approvals, researching customers, organizing email, and summarizing daily agendas.
High-Impact Agents: Delivering Tangible Business Results
Across Google’s AI portfolio, organizations are developing agents that excel in coding, data, security, customer service, and the creative process. Companies are seeing tremendous business results from these advanced AI agents.
Key categories of high-impact agents include:
- Customer Agents: Empower customers to quickly find answers and the right products, synthesizing and reasoning across all types of multi-modal information.
- Creative Agents: Supercharge creative teams in media production, marketing, advertising, and design to enable content production at massive scale.
- Data Agents: Enable data teams to effectively manage data and business teams to activate it, with BigQuery having 5x more customers than the two leading independent data cloud companies.
- Coding Agents: Power tools across the software development lifecycle, with Gemini Code Assist understanding code bases, standards, and conventions.
- Security Agents: Dramatically increase the speed and effectiveness of security analysts, with Google Unified Security bringing together visibility, threat detection, AI-powered security operations, and more.
Harnessing the Power of Google Next ’25
The opportunity presented by AI is unlike anything we’ve ever witnessed. Google’s investment in AI extends their core mission to organize the world’s information and make it universally accessible and useful. With Google Cloud, this mission reaches new heights, using AI as the most potent catalyst for helping customers, developers, and partners advance their mission.
The innovations unveiled at Google Next ’25 demonstrate Google’s commitment to continuous innovation while making it easy to integrate with existing technology landscapes. The focus on interoperability enables organizations to leverage existing IT environments, access hundreds of leading ISVs, utilize extensive networks of service partners, and implement sovereign clouds to meet international regulations.
As businesses continue to embrace these transformative technologies, Google Next ’25 serves as a testament to the extraordinary potential of AI to improve lives, enhance productivity, and reimagine processes on a previously unimaginable scale.
Key Takeaways from Google Next ’25
- Google has delivered over 3,000 product advancements across Google Cloud and Workspace in 2024, with 4 million developers building with Gemini.
- The AI Hypercomputer is revolutionizing supercomputing with Ironwood TPUs, Cluster Director, enhanced GPU portfolio, and groundbreaking storage innovations.
- Vertex AI usage has grown 20x in the last year, with the Model Garden now offering more than 200 models including Google’s models, third-party models, and open models.
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FAQs
What is Google Next '25?
Google Next ’25 is Google Cloud’s premier event showcasing the latest AI innovations and product advancements across the Google Cloud ecosystem.
What is the AI Hypercomputer?
The AI Hypercomputer is a revolutionary supercomputing system designed to simplify AI deployment, dramatically improve performance, and optimize costs for training, tuning, and serving AI workloads.
How can businesses leverage Gemini models?
Businesses can use Gemini models through Vertex AI for various use cases including content creation, code generation, data analysis, and customer engagement, with options like Gemini 2.5 Pro for precision tasks and Gemini 2.5 Flash for everyday use.
