Here’s another post about successful DIY business tips from Peter Minkoff! This is his second guest post for the blog.
Best Tips for Successful DIY Business
The rising market demand in handmade goods goes hand in hand with the increased number of home-based startups. It’s quite a paradox, though, that in these modern times when we’re striving for all-things-tech, our desire for crafted things grows. Yes, video may have killed the radio star, but it seems that the internet revived the handmade products. It would be a shame not to take advantage of this opportunity and start your own business, especially if you’re tired of being bossed around or if you have some free time on your hands. Still, this isn’t just a matter of make and sell. Here are some tips that will help you to be actually successful in a DIY arena.
Have a ‘Killer’ Idea
Idea is everything in the handmade market, especially now when a huge number of handmade businesses arise with each new day, so you have to have something specific to stand out. When we say specific, we truly mean so – not just ‘jewelry’, but ‘steampunk jewelry’ or ‘pearl jewelry’. Or you can come up with a truly new idea. Remember the Rainbow Loom (a plastic device with a bag of rubber bands which are used to make bracelets)? It started as a small idea of one father, and it grew to take over the world.
You might think you have the best idea ever, but what if no one wants to buy it? If you’re a bit scared of critique, start testing your idea with your friends and family. As soon as you get the necessary encouragement, you can take it to the streets or online to get some useful feedback.
Write a Business Plan
Even though you’re doing what you love and you have no people on higher positions, you should have a business plan which will keep you grounded and real. You will know what to expect, what are your potential gains and how do they stand compared to your costs for materials and the time you have invested in making the products.
We have already mentioned that internet is the best friend of DIY businesses, so try to truly understand how it can work in your favor. Starting your own online store is a logical step, but for the start, you can sell your products on online handmade goods marketplace and similar online platforms. As your business is growing, you will need a good website and a smartphone app.
Social platforms are so popular that we have to mention them as a separate category. They’re great marketing assets, where you can truly connect with potential customers and tell them your story. Social media also influence sales. In fact, more than 50 percent of Twitter and Facebook users are most likely to buy the products they’re following online. Improve your chances by playing by the rules of these platforms and actually communicating with your customers.
Selling online will make a huge chunk of your profit, but that doesn’t mean you should completely ignore the opportunities you have in the “real world”. Create an offline marketing strategy too, but make it a part of your online actions too (e.g. a guerilla campaign which calls out people to visit your website). Sell your products on a garage sale, local market, ask boutiques and shops in your neighborhood to exhibit some of your work, etc. A great way to gain exposure and meet some people that could help you take your business to a new level, is to exhibit at a craft fair.
Last, but not the least, be passionate about what you do – it’s what separates average businesses from the truly successful ones. Listen to the feedback you are getting and try to constantly improve and give your customers reasons to buy your products over and over again.
This was written by Peter Minkoff.
Peter is a beauty and health writer for HighStyleLife magazine from Australia. After graduating at Australian Institute of Creative Design, he worked as a freelance intern writer in Australia and United Kingdom. Besides writing, he loves to practice yoga, cook exotic meals and travel around exotic destinations. His future plans are in creating his personal blog about everyday life-saving tips. Follow Peter at Facebook and Twitter.
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