Business

The Impact of Customer Service on Small Businesses

May 25, 2017

For businesses, customer service is essential to be able to aid more and gain more clients. In layman’s term, it is providing and delivering the needs of whoever availed the service. Moreover, clients are also interested in having the best service there is. The quality of service greatly affects decisions by customers.

The Impact of Customer Service on Small Businesses

What is customer service?

For businesses, customer service is essential to be able to aid more and gain more clients. In layman’s term, it is providing and delivering the needs of whoever availed the service. Moreover, clients are also interested in having the best service there is. The quality of service greatly affects decisions by customers.

What are small businesses?

These are privately entities that may be owned by a sole proprietor, partners, and even privately owned corporations. They have fewer employees as well as less annual revenue than regular companies that we mostly see.

Customers and Small Businesses

These are the biggest elements in order to finish a business transaction. Customers avail services from small business that would allow them to improve on themselves. Another insight would be, customers availed products that would make their lives better.
Nowadays, customers can easily communicate with the businesses and same goes with the businesses. Social media which most of us use has been a powerful tool in delivering feedback for business owners.
Most of the time, response time between the two is one of the factors that most of us consider. That too is considered as vital to small and local business entities.

My Personal Take on Customer Service

From a personal take, businesses who have a high customer engagement would always win especially if they really help out people like us.

Speaking from experience, there has been a time wherein I got disappointed with a certain online shop. What was more frustrating was that the company delivered an item that was not even in my order in the first place. Moreover, I tried communicating with them about the complaint however, the steps they shared are still inconvenient from my end.

How frustrating could it get? Right?

I personally admire owners who truly work with their colleagues in delivering the best service to their customers. It’s a wonder that business owners who would put themselves in the shoes of their customers surely be a great key to delivering the best service in the industry they are in.

But do they even give importance to customer service?

The Importance of Customer Service in Businesses

Choosing your colleagues is a tough thing to do. First, you’ll worry on how will they be when it comes to interacting with consumers. Second, will you be able to work with them? Lastly, is this really important to the business you are running?

So many questions puzzle us. Yet, why do we still look for a business that has great customer service?

#1 We want the best.

With this mindset, we only long for the excellent service that will satisfy our needs. From jotting down what we are looking for to receiving what we ordered is probably one of the crucial parts in the transaction.

Previously, I experienced an encounter that really disappointed me. I ordered food at this fast food chain speaking clearly and carefully so the staff would understand me. Yet to my dismay, the who gave me my order got it mixed up. Sadly, I was given the food that I was allergic too. I told the lady to be careful next time. Good thing though she apologized and acknowledged her mistake.

As a fellow customer, we want the best people attending to our needs. Though it may not be guaranteed at the same time, we hope that their character would still prevail and help them fulfill their duties and responsibilities.

#2 Satisfaction

Aside from getting the items we purchased, we aim to gratify our needs and wants. We feel that we need to meet some standard before, during, and after the transaction.

From my perspective, this is where community managers would step in. I have high regard and admiration for community managers since they are the ones who would respond to our inquiries through their social media accounts. Moreover, they are the ones who absorb the stress we feel and still turn it into something good and positive. Even after all the stress and the disappointment we customers feel, they are still working hard to meet our standards and deliver what we want.

Through them, we get satisfied with their service.

#3 Quality

For me, this is one of the most important things to factor in about customer service. The caliber of the service provided should match to what the business truly is. If they say they deliver your order within 30 minutes, they should be able to commit to it and make sure that the items are still in great shape.

#4 Commitment

These are all reasons why customer service is vital for small businesses. Through the feedback from satisfied customers, they can progress from that and eventually grow into a bigger and better business.

With the staff in the businesses giving their best efforts to deliver the best products to their customers, they devote themselves in accomplishing tasks that a customer needs. Getting to see the dedication that the employees possess is one of the greatest factors that customers look for.

Conclusion

Customer service is one factor that businesses need to consider. Satisfying the needs and wants of their customers must be considered by local small businesses. Building rapport between the business and the buyers makes it stronger.

Various people have different take on customer service. I guess the most essential thing that local small businesses should know is that customers keep on coming back if they commit themselves in delivering the highest quality of products and services to their loyal customers. In addition to that, if customers are satisfied with the quality and commitment that the business and its employees have, the more loyal they will be.

Hence, making them one of the best businesses in the industry.


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